Rebecca Cherry, Director

Rebecca Cherry is the director of Cherry Enterprises, a business advisor and visionary to CEOs and General Managers of businesses. Rebecca develops and implements strategic and succession plans to ensure enterprises operate successfully – she is connected with a network of highly skilled business leaders and advises Government and Industry.

Rebecca has more than 20 years' experience in business advisory, management and strategic human resources. She is remarkably well networked in Melbourne, as well as across Australia, and acts as a spotter for a private capital investor due to her broad range of business connections.

Rebecca also frequently works between government and business, managing the development of educational programs and other government business initiatives. She also adopts a consulting role, assisting businesses to develop and prosper with attention to all critical areas.

Rebecca is a long-term Small Business Forum committee member for the Australian Banking Association.

The Cherry Philosophy

"The successful person in the art of living makes little distinction between their work and their play, their labour and their leisure, their mind and their body, their education and their recreation, their love and their religion. They hardly know which is which, they simply pursue their vision of excellence in whatever they do, leaving others to decide whether they are working or playing. To them they are always doing both."

-Zen Buddhist text.